Jan 9th, 2017
Safe to say that this morning was chaos, with one Londoner comparing her journey to the final scenes of Titanic…
While others felt some hard hitting problems…
However, one clever commuter had the right idea.
What an opportunity!
I’m sure most reading this have already experienced the hassle from friends insisting you use their #UberEats or #Uber code. You think, ‘wow, how generous that they want to share their discount code!‘ Of course, there is more to it. For those of you reading this who have not downloaded Uber, every time someone uses your discount code you too, are rewarded with a discount – a very clever model to build both brand loyalty and to incentivise Uber’s users to create brand awareness through word of mouth.
Uber’s largest competitors are Kabbee, Lyft & Hailo – none of whom took to Twitter this morning to join the conversation of over 8 million Londoners stuck in a gridlock of buses. Surely, this is the ideal opportunity to, one, be part of the conversation and, two, to offer an alternative. Waterloo Car Service (@Waterloocars) tweeted:
While minimal, this tweet shows understanding, relevance and care for their customers – something Uber, Kabbee, Lyft and Hailo have not achieved this morning. Uber already have the discount codes in place. Perhaps they could have made an impact this morning creating a #TubeStrike specific code for all new users, introducing them to the wonder of #Uberpool (I am clearly a huge advocate for car sharing!). Instead they posted just one tweet last night:
This mornings #TubeStrike was a great opportunity for brands to show there personality, with innocent and Weatherspoons two stand outs for me.
Weatherspoon’s and innocent have very different brand personality’s, but in their own way, have this morning well and truly been part of the conversation creating relevant and creative content to further their brand image.
In your twenties 